Frequently asked

The questions that come up first.

Short answers to the things people ask before they sign up. If yours isn't here, write to us — we read everything.

What is Mailement?

The newsletter workspace for people who run more than one brand. One login, every brand. You compose in Markdown, target a topic, schedule it (or send now), and the system handles delivery, tracking, and the boring parts of list hygiene — separately and cleanly per brand. Built by a serial entrepreneur for his own six brands first.

Who is it for?

Serial entrepreneurs running newsletters for multiple businesses, agency and media managers writing for several clients, and editorial teams who publish more than one masthead. If you've ever opened three different newsletter tools in three different tabs, this is for you.

If you only ever plan to run one newsletter from one brand, Substack or Beehiiv will probably serve you fine. Mailement earns its keep when there's a second brand.

How is this different from Substack, Beehiiv, or Kit?

The big one: multi-brand is the default. You can run several newsletters from one workspace, each with its own sending domain and visual identity, without paying for several accounts or juggling several logins. Most newsletter tools assume one author = one publication; Mailement assumes one operator = several brands.

The smaller one: no recommendation network, no algorithmic discovery, no upsell to a paid newsletter marketplace. The product is the tool, not a platform.

Do you read or train on my content?

No. We don't train models on your content, sell subscriber lists, or share data with advertisers. The Privacy page covers this in more detail.

Can I bring my own sending domain?

Yes — and we recommend it. Each brand sets up its own sending subdomain (e.g., news.yourdomain.com or letters.yourdomain.com — avoid mail., which conflicts with Google Workspace's default MX usage) which you verify by adding a few DNS records. The result is that your emails come from your domain, build your domain's sending reputation, and stay yours if you ever leave.

How do you handle double opt-in?

It's a per-brand toggle. Default is double opt-in (subscriber gets a confirmation email and has to click before being added), which is the right default for deliverability and GDPR. Single opt-in is one click away if you'd rather skip the confirmation step.

What about analytics — do you respect Apple Mail Privacy Protection?

We acknowledge it. Apple Mail pre-fetches images for many recipients, which inflates open counts. We don't try to hide that — we label opens as "rough indicator, not gospel" and deduplicate per recipient. Delivery and bounce stats come straight from Resend webhooks, so those are accurate.

Can I import an existing subscriber list?

Yes. The three-step CSV import wizard lives at /admin/import — upload, map columns, confirm. There's a per-platform migration guide for Mailchimp, Substack, Kit, Beehiiv, Buttondown, and Ghost showing exactly which export to grab and how its columns line up with Mailement's fields and topics.

Is there an API?

Yes — a small, focused JSON API: subscribe, unsubscribe, add/remove tags, and enroll a subscriber in a drip series. Per-brand bearer tokens you generate at /admin/api-keys. CORS is open on the subscribe endpoints so you can POST directly from your own site. Outbound webhooks fire signed payloads on subscriber events. Full reference at /docs/api.

Can I send welcome emails or a course automatically?

Yes. Drip series at /admin/drips let you build multi-step sequences using the same composer as your regular mail. Trigger on signup, on picking a specific topic at signup, on a public link click (/d/<slug>), via the API, or by manually enrolling someone from the subscriber detail page. Each step has its own delay in days, hours, or minutes.

Can I export and leave?

Yes. Subscribers, campaigns, and analytics export to CSV with one click. Your readers are yours.

Who built this?

David Brundige, a serial entrepreneur running six brands of his own. He got tired of running newsletters out of six different tools, so he built one. You can write to him directly at hello@mail.mailement.com.

Is it really free?

Yes, up to 500 subscribers per workspace, indefinitely. No credit card required. Paid plans start at $35/month when you grow past that. See pricing for the details.

Don't see your question? Write to hello@mail.mailement.com — a human will reply.